With a history of 143 years, Thorens faced a crisis in 2017 when there was no one to take over the brand. Why did former ELAC CEO Gunther Kürten decide to take a leap of faith and take on this heritage brand? In this episode, he personally recounts the handover process, how he reshaped Thorens’ classic sub-chassis and belt-drive DNA, as well as the unique model of co-developing new products with the online community. Witness the starting point of a century-old brand’s rebirth!

The story is not over yet. Stay tuned for Episode 2 and Episode 3!