Richcoln Company Limited is pleased to announce a strategic partnership agreement with the renowned British brand, SME (Scale Model Equipment Company Limited). Effective September 10, 2025, Richcoln has been appointed as the exclusive distributor for SME products in Mainland China, the Hong Kong Special Administrative Region, and the Macau Special Administrative Region.

This collaboration marks a significant milestone in our ongoing efforts to expand our portfolio of prestigious international brands within the Greater China market. Hailing from the UK, SME is internationally acclaimed for its exceptional craftsmanship, innovative design, rigorous quality control, and commitment to sustainability. Its product lines are trusted and beloved by consumers worldwide.

Leveraging our deep market experience, extensive sales network, and professional marketing team in the region, we are dedicated to introducing SME’s superior products and unique brand philosophy to consumers across Greater China, effectively meeting the market demand for high-quality international brands.

We are truly honored to partner with SME. Through our expertise and capabilities, we are confident in helping SME establish itself as a leading brand in these territories. Moving forward, both parties will work closely to actively develop diverse marketing initiatives and progressively build a broader sales network, ensuring customers and consumers receive the highest quality products and after-sales service.

For inquiries:

Richcoln Company Limited
Phone: (852) 2489 8068
Email: rcl@richcoln.com
Website: richcoln.com