Ian, Export Sales Manager of UK-based Chord Company, visited our offices in Hong Kong and China to introduce two highly anticipated noise reduction products — the “GroundARAY” and the “PowerARAY”. The GroundARAY is designed to absorb high-frequency RF noise that enters audio equipment through the signal ground, converting it into heat energy and effectively purifying the audio system. The PowerARAY, based on the same technology, comes in the form of a power plug to perform high-frequency noise reduction on the power supply, preventing interference from reaching the audio components. Ian also shared the belief that Chord Company has upheld for 41 years: using audio to listen to music, not using music to listen to audio — emphasising the authenticity of music and the listening experience.