Ian Kemsley, Export Sales Manager of British audio cable brand Chord Company, recently arrived in Hong Kong and shared with us an in-depth look at the brand’s core technical philosophy, market strategy, and future product plans. He also visited the local authoritative audio magazine Audio Technology to introduce Chord Company’s core philosophy and demonstrate the performance of different noise-reduction products featuring ARAY technology. Kemsley emphasised that high-quality cables are by no means mere accessories in a system, but a key element that unlocks the full potential of an audio system.

The brand’s three core technologies: ARAY geometry tuning, multi-layer shielding, Taylon® insulation material
Kemsley detailed Chord Company’s core technologies. The first is ARAY geometry tuning, a concept born in 2012 from the technical director’s experimental improvements to the Sarum cable, aimed at eliminating mechanical noise within the cable and external high-frequency interference. Kemsley further explained that the ARAY technology has been developed into three levels – Tuned ARAY and Super ARAY – covering different price points across the product range.

The second is multi-layer shielding design. Modern home environments are filled with high-frequency noise generated by Wi-Fi, mobile phones, Bluetooth devices and LED lighting, and this noise can travel through the signal ground wire within the system, increasing jitter. Chord Company’s cables use a multi-layer shielding structure of high-density metal foil combined with braided mesh, together with the exclusive GroundARAY noise-reduction products, which effectively dissipate high-frequency noise as heat.

The third is the proprietary insulation material TaylonⓇ. This material is used in the flagship ChordMusic and Sarum T cable ranges, avoiding the phase instability and mechanical variations caused by temperature changes in traditional PTFE materials, resulting in a more stable and precise sound performance. Kemsley emphasised that the use of advanced insulation materials such as TaylonⓇ and XLPE (cross-linked polyethylene) is key to Chord Company’s continuous breakthrough in pushing cable performance to its limits.

Speaking of recent new products, Kemsley introduced the Signature X Power power cable, launched in 2025. This product uses a thicker silver-plated high-purity oxygen-free copper conductor and XLPE insulation material, features an exclusive ARAY geometry design, and incorporates a dual-layer shielding of aluminium foil and high-density braided mesh inside the cable body. This significantly reduces resistance and greatly improves efficiency, completing the final piece of the Signature series puzzle.

Furthermore, Kemsley revealed that the V-Link speaker jumper system will be officially launched in 2026. The V-Link adopts a “completely different design thinking”, allowing the signal to reach the speaker’s high-frequency and low-frequency input terminals simultaneously, while removing one connection point in the signal path, significantly reducing distortion. This product is expected to be gradually introduced into speaker cable models such as the EpicXL, SignatureXL, Sarum and ChordMusic.

With clear technical explanations and a forward-looking market perspective, Ian Kemsley has fully outlined Chord Company’s product philosophy and development roadmap. In the field of audio cables, Chord Company remains committed to “rigorous engineering technology and uncompromising craftsmanship” as its core, continuously bringing purer and more faithful listening experiences to audio enthusiasts around the world.