At this year’s Hong Kong High-End Audio Visual Show, in booth F01, we showcased a selection of all seven series (ChordMusic, Sarum T, Signature, Epic, Shawline, Clearway, and C-Line) of cables and cable boards from the British brand Chord Company.

Chord Company is a British manufacturer that has long been known for producing a wide range of AV cables. Its most famous technology involves using ARAY, Turned ARAY, and Super ARAY grades, along with the new XPLE (cross-linked polyethylene) and the registered Taylon® advanced insulation material, in cables across different price ranges. These two key technologies result in cables with clear, clean sound, extremely low susceptibility to external interference, even frequency distribution, ample energy, and strong analytical capabilities. The Epic series is primarily designed for lower-to-mid-priced audio systems, offering excellent value for money and is very popular with general users. The Epic series, along with the Signature, Sarum T, and ChordMusic premium series, is renowned for its higher performance, rivaling other high-end brands while remaining affordable. This makes it a friendly choice for advanced systems, offering a shortcut to significantly improved sound quality.

Recently, the company has also developed various noise-canceling products using its expertise in ARAY technology. For power supply noise cancellation, there are Power ARAY, Power ARAY Professional, and three levels of power strips: PowerHAUS P6, PowerHAUS S6, and PowerHAUS M6. For device-level noise cancellation, there are GroundARAY (Silver Fingers) and PhonoARAY turntable grounding systems. Furthermore, there are network noise cancellation products for music streaming: the English Electric 8Switch network switch, English Electric EE1, and English Electric EE1 Plus network isolators, covering virtually every application. Chord Company’s extensive product range provides a one-stop solution for upgrading your audio system.